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Online marketing has been with us for decades, but like so many things, what worked well years ago doesn’t necessarily work today. Staying on top of the latest standards, trends, and technologies is vital to make sure your marketing delivers the way you want.

What is Branding & Why You Need a Brand Audit

What is Branding & Why You Need a Brand Audit

Your brand is everything — at least it should be. It should drive every decision your business makes, and every decision you make should reinforce your brand. Your brand is your business’s backbone; it’s what customers or clients think of first when they hear your...

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Quick Guide to Write for Different Social Media Channels

Quick Guide to Write for Different Social Media Channels

Not all social media channels are created equal. You can’t curate and write the same content across every social media platform and expect to see good results — it’s just not how it works. If your strategy has been to copy and paste pictures, videos, and captions...

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5 Ways to Better Your Blogs

5 Ways to Better Your Blogs

So, we’ve written about how blogs are important for your business and why content is king when it comes to your website before, but this time around, we’re going to talk about how you can improve your blog’s performance with some really easy tips. While these tips...

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Tips to Target Keywords for SEO

Tips to Target Keywords for SEO

SEO breaks down into two big pieces: one is the organization and structure of your website (links, pages, images, etc.) and the copy that focuses on and includes keywords. You need to prioritize both in order to have a solid SEO strategy, but that’s a bit of a...

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How to Write Better Subject Lines for Emails

How to Write Better Subject Lines for Emails

Alright, so, you send emails to your customers to get the word out. There are a few outcomes for when you send an email; how you respond to these outcomes determines the success of your emails. Option 1: No one even opens your emails. You’re wasting your time, energy,...

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3 Tips to Boost Your SEO

3 Tips to Boost Your SEO

Search engine optimization (SEO) isn’t really something you can “hack” your way through. It takes a lot of work and effort, constantly revisiting your website to improve it and adding onto it so that you have more keywords and key phrases that Google will rank you for...

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3 Point Starter Guide for Better UX

3 Point Starter Guide for Better UX

Have you ever ben scrolling along on a website and thought, “This website is awful, I can’t find anything I need.” If you’ve ever had to click a half-dozen times to get to the page you need, or if you’ve had to scroll up and down the page to find any bit of relevant...

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Take Email Marketing to the Next Level

Take Email Marketing to the Next Level

For many businesses, email marketing falls flat because they treat it as an afterthought, using it more like a soapbox, rather than a means to effectively communicate with your audience or potential new clients/customers. There is a lot happening on screens,...

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Here’s Why Your Ads Aren’t Getting the Results You Want

Here’s Why Your Ads Aren’t Getting the Results You Want

Short answer: your targeting. It’s probably off and you’re throwing money out the window. Little angry? You should be, but don’t worry too much. At the end of the day, at least people had eyes on your ad and your business - that’s a good thing to takeaway from this....

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5 Reasons Your Website (Probably) Needs a Redesign

5 Reasons Your Website (Probably) Needs a Redesign

You read that title and probably thought, “No I don’t.” And you know what, that’s okay. In reality, your website is probably fine. You have inbound traffic, you convert guests, they sign up for emails, book appointments, purchase your goods and services. By all...

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You Need Someone to Manage Your Social Media

You Need Someone to Manage Your Social Media

How savvy are you with social media? Do you know the different character limits on titles in Facebook ads, how much copy is too much copy for an Instagram post/ad, or what makes a good Google My Business ad? Social media is simultaneously very simple and incredibly...

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The Difference Between SEO & SEM

The Difference Between SEO & SEM

If you’ve been researching marketing and how to get your website to pop up to more customers faster and easier, you’ve likely read about search engine optimization (SEO), and possibly search engine marketing (SEM). We’ve written before about the importance of SEO and...

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How to Develop Your Brand’s Voice

How to Develop Your Brand’s Voice

In order to stand out as a business and build confidence in new, existing, and returning customers, one major pillar in your brand strategy is to create an honest, respectable, and trusted tone of voice. If you’re like thousands of businesses, you just read that...

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Are Blogs Actually Important?

Are Blogs Actually Important?

Following up in our series of SEO basics and what you need to know, we want to look at a simple topic that still finds ways to trip people up: blogs. In the early days of the internet, blogs were usually small self-publications of average users that wanted to break...

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The Basics of SEO

The Basics of SEO

Despite numerous companies’ missions, books, articles, seminars, webinars, podcasts, and various other forms of information floating around, business, e-commerce stores, and other websites don’t seem to grasp the importance and outright necessity of search engine...

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You Need to Pay to Play in Social Media

You Need to Pay to Play in Social Media

Without mincing words, your business absolutely needs a social presence. Social media isn’t any augmentation of a marketing and advertising strategy anymore — it’s just a part of everyday life. People are glued to their smartphones, tablets, and laptops checking...

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The Benefits of Working From Home

The Benefits of Working From Home

The Coronavirus has hit the United States and many cities are telling businesses to close for the next few weeks. Some offices were ahead of the game and had their employees work from home, otherwise known as telecommuting, to stop any potential spreading of the...

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3 Way You Email Campaign Fails

3 Way You Email Campaign Fails

When it comes to getting your message out, email is still an incredibly powerful tool. Despite how useful a platform email proves to be, many people don’t take the time to learn how to have a successful email marketing campaign; they end up wasting time, money, and...

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Contact us today to see how we can increase your digital footprint and improve your online marketing.

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El Segundo, CA 90245

424.328.1077