Blog

The digital marketing landscape is constantly evolving, and staying ahead of the game means keeping an eye on future trends. One such trend that's set to dominate 2024 is video content. Social media platforms are increasingly prioritizing video content, creating new...

As we approach the year 2024, it's clear that the world of advertising is rapidly evolving. Emerging technologies and changing consumer behavior are reshaping the landscape, demanding new strategies and approaches from marketers. While information and analytics have...

No one ever said running a business was easy. In fact, it can be downright difficult at times. But that doesn't mean you should give up when things get tough. Instead, view each challenge as an opportunity to learn and grow. And if you do happen to make a mistake...

The Huffington Post once stated, and we quote, “The best place to hide a dead body is on the second page of Google Search results.” As alarming as this homicidal quote sounds, it’s meant to highlight the importance of ranking on the first page of results since that’s...

If you climbed down the digital rabbit hole and found yourself here, it’s likely because you’re considering adding pay-per-click (PPC) advertising to your digital marketing strategy. Like many people, you’re probably caught between Facebook ads vs Google ads, and...

Your brand is everything — at least it should be. It should drive every decision your business makes, and every decision you make should reinforce your brand. Your brand is your business’s backbone; it’s what customers or clients think of first when they hear your...

Not all social media channels are created equal. You can’t curate and write the same content across every social media platform and expect to see good results — it’s just not how it works. If your strategy has been to copy and paste pictures, videos, and captions...

So, we’ve written about how blogs are important for your business and why content is king when it comes to your website before, but this time around, we’re going to talk about how you can improve your blog’s performance with some really easy tips. While these tips...

SEO breaks down into two big pieces: one is the organization and structure of your website (links, pages, images, etc.) and the copy that focuses on and includes keywords. You need to prioritize both in order to have a solid SEO strategy, but that’s a bit of a...

Alright, so, you send emails to your customers to get the word out. There are a few outcomes for when you send an email; how you respond to these outcomes determines the success of your emails. Option 1: No one even opens your emails. You’re wasting your time, energy,...

Search engine optimization (SEO) isn’t really something you can “hack” your way through. It takes a lot of work and effort, constantly revisiting your website to improve it and adding onto it so that you have more keywords and key phrases that Google will rank you for...

Have you ever ben scrolling along on a website and thought, “This website is awful, I can’t find anything I need.” If you’ve ever had to click a half-dozen times to get to the page you need, or if you’ve had to scroll up and down the page to find any bit of relevant...

For many businesses, email marketing falls flat because they treat it as an afterthought, using it more like a soapbox, rather than a means to effectively communicate with your audience or potential new clients/customers. There is a lot happening on screens,...

Short answer: your targeting. It’s probably off and you’re throwing money out the window. Little angry? You should be, but don’t worry too much. At the end of the day, at least people had eyes on your ad and your business - that’s a good thing to takeaway from this....

You read that title and probably thought, “No I don’t.” And you know what, that’s okay. In reality, your website is probably fine. You have inbound traffic, you convert guests, they sign up for emails, book appointments, purchase your goods and services. By all...

If you’ve been researching marketing and how to get your website to pop up to more customers faster and easier, you’ve likely read about search engine optimization (SEO), and possibly search engine marketing (SEM). We’ve written before about the importance of SEO and...

In order to stand out as a business and build confidence in new, existing, and returning customers, one major pillar in your brand strategy is to create an honest, respectable, and trusted tone of voice. If you’re like thousands of businesses, you just read that...

Following up in our series of SEO basics and what you need to know, we want to look at a simple topic that still finds ways to trip people up: blogs. In the early days of the internet, blogs were usually small self-publications of average users that wanted to break...

Despite numerous companies’ missions, books, articles, seminars, webinars, podcasts, and various other forms of information floating around, business, e-commerce stores, and other websites don’t seem to grasp the importance and outright necessity of search engine...

Without mincing words, your business absolutely needs a social presence. Social media isn’t any augmentation of a marketing and advertising strategy anymore — it’s just a part of everyday life. People are glued to their smartphones, tablets, and laptops checking...

The Coronavirus has hit the United States and many cities are telling businesses to close for the next few weeks. Some offices were ahead of the game and had their employees work from home, otherwise known as telecommuting, to stop any potential spreading of the...

When it comes to getting your message out, email is still an incredibly powerful tool. Despite how useful a platform email proves to be, many people don’t take the time to learn how to have a successful email marketing campaign; they end up wasting time, money, and...