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Take Email Marketing to the Next Level

Take Email Marketing to the Next Level

For many businesses, email marketing falls flat because they treat it as an afterthought, using it more like a soapbox, rather than a means to effectively communicate with your audience or potential new clients/customers. There is a lot happening on screens,...

Here’s Why Your Ads Aren’t Getting the Results You Want

Here’s Why Your Ads Aren’t Getting the Results You Want

Short answer: your targeting. It’s probably off and you’re throwing money out the window. Little angry? You should be, but don’t worry too much. At the end of the day, at least people had eyes on your ad and your business - that’s a good thing to takeaway from this....

5 Reasons Your Website (Probably) Needs a Redesign

5 Reasons Your Website (Probably) Needs a Redesign

You read that title and probably thought, “No I don’t.” And you know what, that’s okay. In reality, your website is probably fine. You have inbound traffic, you convert guests, they sign up for emails, book appointments, purchase your goods and services. By all...

You Need Someone to Manage Your Social Media

You Need Someone to Manage Your Social Media

How savvy are you with social media? Do you know the different character limits on titles in Facebook ads, how much copy is too much copy for an Instagram post/ad, or what makes a good Google My Business ad? Social media is simultaneously very simple and incredibly...

The Difference Between SEO & SEM

The Difference Between SEO & SEM

If you’ve been researching marketing and how to get your website to pop up to more customers faster and easier, you’ve likely read about search engine optimization (SEO), and possibly search engine marketing (SEM). We’ve written before about the importance of SEO and...

How to Develop Your Brand’s Voice

How to Develop Your Brand’s Voice

In order to stand out as a business and build confidence in new, existing, and returning customers, one major pillar in your brand strategy is to create an honest, respectable, and trusted tone of voice. If you’re like thousands of businesses, you just read that...

Are Blogs Actually Important?

Are Blogs Actually Important?

Following up in our series of SEO basics and what you need to know, we want to look at a simple topic that still finds ways to trip people up: blogs. In the early days of the internet, blogs were usually small self-publications of average users that wanted to break...

The Basics of SEO

The Basics of SEO

Despite numerous companies’ missions, books, articles, seminars, webinars, podcasts, and various other forms of information floating around, business, e-commerce stores, and other websites don’t seem to grasp the importance and outright necessity of search engine...

You Need to Pay to Play in Social Media

You Need to Pay to Play in Social Media

Without mincing words, your business absolutely needs a social presence. Social media isn’t any augmentation of a marketing and advertising strategy anymore — it’s just a part of everyday life. People are glued to their smartphones, tablets, and laptops checking...

The Benefits of Working From Home

The Benefits of Working From Home

The Coronavirus has hit the United States and many cities are telling businesses to close for the next few weeks. Some offices were ahead of the game and had their employees work from home, otherwise known as telecommuting, to stop any potential spreading of the...