Your brand is everything — at least it should be. It should drive every decision your business makes, and every decision you make should reinforce your brand. Your brand is your business’s backbone; it’s what customers or clients think of first when they hear your name, see your logo, or work with your product(s).
Your brand is not only your company’s message, it’s the reputation you put forward and lean on.
How strong is your brand? No matter what your answer just was, we’re telling you now: there’s a lot to consider before you can confidently answer. Do your customers understand your mission statement and think of it positively when they hear or see your brand? Do your marketing materials, social presence, and products help explain who you are to prospective clients?
Why you need a brand audit
Time and time again, we see companies that can’t quite lock in their branding, and it appears disjointed, confused, and inconsistent. You need a brand audit because even if you are doing well, you can always do better. Maybe your logo is confusing or outdated. Maybe your products’ branding materials aren’t in line with the business. There are a number of pillars that uphold and reinforce your branding and we’re experts in all of them.
- Social media
- And more.
In order to (re)build your brand, you need to boil your business down to its core:
- What is your mission?
- What do you do?
- Why should people trust you?
- What sets you apart from competitors?
These are just a few of the questions to go over; from there, we help you apply those answers to every touchpoint of your organization for a cohesive and congruent message.
But the journey doesn’t stop there. Brands evolve constantly. You need to make sure your brand adapts to new products and services you offer; it takes a bit of work, but the reputation you build speaks for itself. Do you want to be reputable like Coca Cola? Or would you prefer to be the bottom shelf off-brand in the supermarket?
If you want your brand to thrive, give us a call for a consultation. Our LA marketing firm understands all aspects of branding and can help build yours better than before.