How savvy are you with social media? Do you know the different character limits on titles in Facebook ads, how much copy is too much copy for an Instagram post/ad, or what makes a good Google My Business ad? Social media is simultaneously very simple and incredibly difficult. It’s a big contradiction from a top-down perspective. Bottom line though: you need a Los Angeles marketing firm to handle your social channels for a number of reasons.
To many, their social media strategy can be broken down into these steps:
- Create campaign
- Post picture
- Come up with caption and copy about your special, sale, update, etc.
- Copy/paste across Facebook, Instagram, and maybe Twitter.
That’s pretty easy and realistically, yes, that’s “essentially” what it boils down to. If you follow those steps, you will likely have some likes and engagement on your posts. However, you’re omitting the best times to post on which days, the right content for each social channel, how to create eye-catching designs with effective and compelling copy, and so much more.
Having a simple set-it-and-forget-it approach to social is a surefire way to not maximize visibility and potential conversions to paying customers. It’ll work, sure. You’ll have a social presence, but it won’t be a great one. Plenty of businesses and enterprises pop up every day and they focus on social immediately. They’re doing intensive research to maximize their ROI for their organic and paid social strategies.
For paid social campaigns, you need to know exactly who to target, where to target them, and how to get them to engage with your ads. It’s unbelievably easy to scroll past a social ad. You probably do it several times a day. Think about it. You know what’s easier than having to pay attention to an ad? Not paying attention to it at all. What does that mean for you? Wasted investment in your social strategy.
We’re willing to bet that you have a lot of other issues to worry about regarding your business and social may not get the attention it deserves. If you aren’t putting out quality content in terms of design, copy, and strategy that align with your marketing goals and brand voice, you’re simply wasting time, efforts, and money. Our marketing firm handles all of the hard work so you can focus on your business development, closing deals, and increasing profits.
By hiring our marketing team to run your social media, you’re investing into your business to provide your followers with vital information while reducing the stress you need to deal with. We understand the best practices of organic and paid ads to help drive awareness of your business, increase engagement, and boost conversions/sales. If you’d like to learn more about what we do, call or contact us today so we can discuss our strategies, the results other clients have seen, and what we can do for your business. Social media is an incredibly powerful tool, trust the professionals who know how to use it to your advantage and profit.