SEO breaks down into two big pieces: one is the organization and structure of your website (links, pages, images, etc.) and the copy that focuses on and includes keywords. You need to prioritize both in order to have a solid SEO strategy, but that’s a bit of a...
Alright, so, you send emails to your customers to get the word out. There are a few outcomes for when you send an email; how you respond to these outcomes determines the success of your emails. Option 1: No one even opens your emails. You’re wasting your time, energy,...
Search engine optimization (SEO) isn’t really something you can “hack” your way through. It takes a lot of work and effort, constantly revisiting your website to improve it and adding onto it so that you have more keywords and key phrases that Google will rank you for...
Have you ever ben scrolling along on a website and thought, “This website is awful, I can’t find anything I need.” If you’ve ever had to click a half-dozen times to get to the page you need, or if you’ve had to scroll up and down the page to find any bit of relevant...
For many businesses, email marketing falls flat because they treat it as an afterthought, using it more like a soapbox, rather than a means to effectively communicate with your audience or potential new clients/customers. There is a lot happening on screens,...
Short answer: your targeting. It’s probably off and you’re throwing money out the window. Little angry? You should be, but don’t worry too much. At the end of the day, at least people had eyes on your ad and your business – that’s a good thing to takeaway from...
