It’s been said that when it comes to SEO, content is king. But is that still true in today’s online market? The short answer is “Yes, more than ever.” Once upon a time, a savvy operator could Google bomb targeted keywords with clever use of meta titles and...
The Huffington Post once stated, and we quote, “The best place to hide a dead body is on the second page of Google Search results.” As alarming as this homicidal quote sounds, it’s meant to highlight the importance of ranking on the first page of results since that’s...
If you climbed down the digital rabbit hole and found yourself here, it’s likely because you’re considering adding pay-per-click (PPC) advertising to your digital marketing strategy. Like many people, you’re probably caught between Facebook ads vs Google ads, and...
Your brand is everything — at least it should be. It should drive every decision your business makes, and every decision you make should reinforce your brand. Your brand is your business’s backbone; it’s what customers or clients think of first when they hear your...
Not all social media channels are created equal. You can’t curate and write the same content across every social media platform and expect to see good results — it’s just not how it works. If your strategy has been to copy and paste pictures, videos, and captions...
So, we’ve written about how blogs are important for your business and why content is king when it comes to your website before, but this time around, we’re going to talk about how you can improve your blog’s performance with some really easy tips. While these tips...
