Alright, so, you send emails to your customers to get the word out. There are a few outcomes for when you send an email; how you respond to these outcomes determines the success of your emails.<\/p>\n\n\n\n
Option 1: <\/strong>No one even opens your emails. You\u2019re wasting your time, energy, and resources to no avail. No one is even looking at your well-crafted body copy, your message, or the offer you\u2019re promoting to help them.<\/p>\n\n\n\n Option 2: <\/strong>Some people open your emails, but that\u2019s it. They aren\u2019t clicking through to take action, which means you are again wasting time, energy, and effort trying to get your critical info to them. In this case, you need to work on your body copy and likely make a more compelling call to action. You can still improve your open rates as well.<\/p>\n\n\n\n Option 3:<\/strong> No one is really opening your emails, but the few that do are taking action. This means your subject line(s) don\u2019t drum up the interest you want, but your offer, body copy, and or call to action is so good, those few who opened can\u2019t help but convert. Work on your subject lines, and you\u2019re going to see better numbers overall.<\/p>\n\n\n\n Option 4:<\/strong> Plenty of people open your emails and you get good conversions. Congratulations, you\u2019re doing well with your email marketing. It can still be better.<\/p>\n\n\n\n So, why are subject lines so important, and why are we hammering you about them? Because if you don\u2019t hook your reader within a few words, you lost them. Do that a few times and you can be sure to see a high number of unsubscribes in your monthly reports. Email is still an incredibly effective method of marketing and communicating with your audience, so it\u2019s best not to bore them \u2014 or worse yet, annoy them.<\/p>\n\n\n\n So, we\u2019ve got a few down and dirty tips for making your subject lines more impactful so you can see better numbers.<\/p>\n\n\n\n There are always strategies to employ to improve your email marketing numbers. One of the easiest ways is to leave it to the professionals. Our LA marketing firm has a team of experts to make sure your campaigns succeed. Curious about what else we can do to make your emails more effective? Give us a call.<\/p>\n","protected":false},"excerpt":{"rendered":" Alright, so, you send emails to your customers to get the word out. There are a few outcomes for when you send an email; how you respond to these outcomes determines the success of your emails. Option 1: No one even opens your emails. You\u2019re wasting your time, energy, and resources to no avail. No […]<\/p>\n","protected":false},"author":1,"featured_media":1645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"yoast_head":"\n